Amazon deal to help payments side more

Future Group founder Kishore Biyani has said global e-commerce giant Amazon’s investment in the firm is not just to raise money but also to become a part of the ecosystem.

The company recently announced Amazon picking up a full 49 percent stake in Future Coupons, the promoter entity of Future Retail, with an option to acquire the entire stake later.

Future Coupons currently does not own a stake in Future Retail but had recently subscribed to convertible warrants for Rs 2,000 crore.

“We had subscription warrants of our company and we had to raise money, so the deal was struck. Moreover, the investment by Amazon is strategic to become a part of the ecosystem,” Biyani said on August 26.
He said the deal is basically aimed at enhancing the payments portfolio of both the companies.

“We have a database of 8 billion transactions and 55 million customers. Payments is one platform where we can acquire the customer base. And if the customer starts using your payment mechanism then loyalty factor increases. So its getting into the ecosystem,” Biyani said.

He also said the company has embarked on a Rs 1,000- crore investment plan for creating distribution centres for its food-on-demand venture.

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